North East has ‘the safest’ drivers in Britain

Roadworks on the eastbound A1231 approaching the juntion with the A19

The North East has the safest drivers in Britain.

The analysis of Direct Line car insurance policyholders with Drive Plus, which provides motorists with feedback on their driving behaviour, saw drivers in the North East finish top when scored on safety elements such as speed, smooth acceleration and braking.

The study looked at the 10,000 policyholders across Britain with the highest scores and analysed which region had the greatest proportion of drivers in this group, in relation to the region’s driving population.

Paul Felton, head of telematics at Direct Line, said: “It’s great to see that drivers in the North East are looking after their cars, other road users and themselves.”

“Telematics packages such as DrivePlus can help improve a motorist’s driving by providing regular feedback on driving habits whilst also raising driver awareness while they’re at the wheel.

“This also ensures that the driver is given a premium based on their own driving record when it’s time to renew their policy. This will be music to the ears of many young drivers across Britain, particularly those in the North East.”

Scottish drivers scored second highest, while the East of England finishing third.

However, the results were less promising for drivers in the South of England, with the South West and South East finishing in 9th and 10th place respectively.

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