Sainsbury’s introduce same sex Valentine’s Day cards

For years, finding valentines cards for same-sex couples has been tricky. However, not anymore!

With valentines day less than a week away, Sainsbury’s have released a selection of cards which feature illustrations of two men and two women with the words ‘You + Me’. The cards will be stocked in nearly 500 stores across the UK.

Sainsbury’s has long supported the LGBT community. Last year, over 2000 Sainsbury’s colleagues attended 28 Pride events across the UK. The supermarket has an active LGBT network of nearly 600 members including colleagues, stakeholders and organisations that come together regularly to share experiences and contribute ideas to further support LGBT colleagues.


James Brown, Director of Commercial, Sainsbury’s Argos commented: “Choosing the perfect Valentine’s Day card is a personal and sentimental experience, which is why we’re pleased to offer new same-sex cards and give all of our love-stricken customers the ability to choose the card that’s right for them.”

However, Sainsbury’s isn’t the only retailer to stock these cards. The likes of Moonpig, Funkypigeon and Clintons have stocked same-sex cards previous years.

The cards will be stocked in nearly 500 stores across the UK.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.