Sports Direct and USC to move into new premises in Sunderland city centre.

Mike Ashley is expanding his enterprise by moving both USC and Sports Direct from The Bridges into the old BHS store on High Street.

The former BHS store, which closed down in August last year is due to re-open as a Mike Ashley megastore on February 10.

The new retail shop will be across 2 floors and will cover up to 44,000 square feet.

It will have a large range of both clothing and footwear including a wall solely dedicated to converse.

Jason Nord, who will be Footwear Manager in the new store, said: “The store is going to be so different to the one in the bridges, the standards, the products. Visually it has a massive wow factor.

“Combining Sports Direct and USC is a great opportunity to reach out to more people and the stock that is going in there will be able to suit everyone’s needs.

“To me it’s the visual aspect of the store that I think customers will be most shocked by. It’s a fantastic layout and the unitary been used is of the highest quality. The stock going in will be of a high quality, and with a running lab to ensure the customer understands their gate will be a huge benefit!”


Image credit: PA Images

The Sunderland megastore, which will open its doors to the public on Friday February 10, will include specialist areas Sweatshop, Robinsons Equestrian, Dragon Carp Fishing, Field & Trek, Direct Golf and Swimshop.

USC – the ultimate ‘House of Brands’ will offer trend focused customers a selection of the season’s premium branded denim, urban fashion, accessories and footwear. Brands will include Converse, Vans, Levis, Hilfiger Denim, Lacoste, Pretty Green, Replay, G-star and Jack & Jones.

A spokesperson for said: “We offer something for everybody and we’re very proud to open a store in a great location like Sunderland.

“Our customers will get the biggest brands in sportswear, sports equipment and fashion under one roof. As we continue to grow throughout the UK, our ethos and commitment remains the same. We offer customers the biggest and best brands at guaranteed low prices.”

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