North East distillery finds magic number for crafting award-winning gin

Distiller Luke Smith prepares the botanicals at Poetic License/Sorted PR.
Distiller Luke Smith prepares the botanicals at Poetic License/Sorted PR.

A North East distillery has found the magic number for crafting award-winning gin.

Poetic License, which launched at the Roker Hotel, Sunderland last year, uses 13 botanicals for its Northern Dry Gin and its Old Tom Gin.

Both of these alcoholic beverages won accolades in the Gin of the Year competition at the Craft Distilling Expo in 2015.

The micro-distillery, one of only a handful in the region, currently produces three core products – Northern Dry Gin, Old Tom Gin and Graceful Vodka.

All of these products are distilled on site and bottled by hand.

Luke Smith, Distiller for Poetic License, said: “While Northern Dry and Old Tom are both true to their gin style we’ve also worked hard to make them unique.

“Putting our own spin on the original idea has given the spirits far more character and we hope they will appeal to those free-thinkers, who don’t necessarily conform to the norm.”

Poetic License was first launched by North East entrepreneur, Mark Hird, in September 2015.

Mr Hird, said: “From the very beginning I wanted Poetic License to produce something completely different to the gins and vodkas already on the market.

“Not only are our processes very artisanal, but we have also experimented widely with various botanicals to ensure our flavours really pack a punch.”

Poetic License products are currently being stocked in bars, hotels, restaurants and retailers across the North East, with plans to expand throughout the UK and internationally in the near future.

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