North East events company to come together for new brand

Sunderland Bridge

A leading North East events company is strengthening its various elements under one umbrella brand.

SoL, which is being rolled out from February, brings together the Stadium of Light, National Glass Centre, 1879 Events Management and the new Hilton Garden Inn Sunderland.

It has been specifically created to showcase how these key players in the region’s catering and hospitality sector combine to create a complete event solution.

SoL will be used to highlight the partnership between the Stadium of Light and the National Glass Centre to showcase how they can cater for up to 1000 guests.

It will also serve to symbolise how the same high standards of service and first-class food options can be expected at both sites.

The new SoL brand, which will feature on all marketing materials, will also encompass the Hilton Garden Inn Sunderland hotel, which is expected to open in spring 2016.

The hotel is currently under construction next to the Stadium of Light.

It will feature 141 stylish en-suite bedrooms, as well as a destination bar, grill restaurant and private dining areas.

It has been specifically designed to support functions at the stadium and National Glass Centre by offering high quality accommodation, but will also boast its own dedicated conference and event facilities, including a 24-hour business centre and three meeting rooms with space for up to 50 delegates.

1879 Events Management, which currently manages all catering and events at the Stadium of Light and National Glass Centre, will now also be recognised as a SoL subsidiary.

Gary Hutchinson, Commercial Director for SAFC, said: “The sheer scale of services being offered by National Glass Centre, the Stadium of Light and 1879 Events Management has grown at a remarkable rate in the past few years and, with the addition of the Hilton Garden Inn, looks set to expand even further.

“SoL has been created to bring together all the elements of our portfolio and to highlight how we can offer a complete solution for all manner of corporate and private events.

“The new brand will be utilised widely from this month and we hope it will become a shining symbol for Sunderland’s hospitality and events sector.”

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