Nissan Infiniti starts production of its Q30 active compact today in Sunderland.
The plant’s expansion is part of a £250million investment, which has created 300 new jobs.
Making Sunderland the first plant in Europe to build an Infiniti vehicle, it is the first new car brand to be manufactured on this scale in the UK in 23 years. It is supported by a £9.2million grant from the UK Government through the Regional Growth.
Trevor Mann, Chief Performance Officer of Nissan Motor Corporation: “I can’t think of a better place to start than here at Nissan’s Sunderland Plant.”
This signals the next phase in the expansion of Infiniti in global markets such as China and North America.
The decision to build the Q30 in the UK was made in 2012 in recognition of the outstanding quality standards reached by the workforce in Sunderland over many years.
Roland Krueger, President of Infiniti Motor Company Ltd, said: “This new active compact will play a vital role in our strategy to become a top tier global brand.”
The Rt Hon Sajid Javid MP, Uk Secretary of State for Business, said: “Today’s announcement demonstrates the strengths of the Northern Powerhouse, with Nissan Sunderland producing models never made outside Japan, China or the US.”
The premium Infiniti QX30 model will go into production next year in the Sunderland plant.