Last night The Customs House in South Shields played host to catwalk show Lose the Label, organised by South Tyneside Hearing Impaired Service.
Thirty models took to the catwalk at The Customs House to strut their stuff for the audience in their favourite outfits, with their hair and make-up beautifully done by students at South Tyneside College.
Steph Roberts, who modelled in the show alongside her children, said: “Everyone enjoyed themselves and my little boy was beaming with confidence.”
The overall aim of the show was to give confidence to children and young people who wear hearing aids and give them an opportunity to show that their disability doesn’t stop them from wearing the latest trends and looking good.
Kay Mackie, progress learning coach at South Tyneside College and South Tyneside Hearing Impaired Service supporter, said “I think it is a great idea bringing hearing impaired students together for an event like this. Not only to involve them in something new but to give them the confidence on how they look, that they maybe never had dreamt of.
“From past experiences and having deaf friends I know that hearing impaired teenagers especially can feel body conscious with hearing aids on show and sometimes will not wear them for that reason.”
Ray Spencer, the current Chief Executive of the Customs House and local entertainer, narrated to the side of the catwalk.
Sitting in the front row and showing their support were Mayoress of South Tyneside Stella Matthewson and Deputy Mayoress Pat Porthouse. The event was attended by friends and family of those modelling alongside members of the public.
It was evident the makeovers had given the models the extra confidence they wanted to walk the catwalk. South Tyneside College Hairdressing lecturer Tracey Thompson said: “What attracted us to helping out was it was a charity event which is good for our students to be part of and also give them a taste of working behind the scenes.
“Students were looking forward to the excitement and atmosphere of the event, and supporting the models giving them confidence.”
The event continued after the catwalk show with a buffet and music from South Tyneside College music students.
Funds raised at the event have went towards supporting local children with hearing impairments.#####