The Miles for Men team launched their event campaign ahead of registration for the event, yesterday.
The launch took place at Herrington Park in the shadow of Penshaw Monument on March 27.
In conjunction with Sunderland Live, they have announced the first fun run in Herrington Country Park on August 3.
The male only 3 mile run, which started in Hartlepool, has to date raised almost £85,000 for multiple cancer charities.
Karen Makepeace from Sunderland Live told SR News why they want men to get behind the event and show their support:
Michael Anson who helped organise the partnership, says its vital that its gets men talking about the issues surrounding cancer:
Registration opens on March 28. For further information and to register for this event visit www.sunderlandlive.co.uk