Sainsbury’s staff dancing down the aisles for Sports Relief


A Sainsbury’s store in Sunderland will be joining in with the whole country for Sports Relief in the next few weeks.

The charity event, will run over the weekend between March 21 and March 23, will see fundraisers walking, running, bouncing, and hopping for the Sainsbury’s Sport Relief Mile.

The town’s superstore on Riverside Road is getting involved with fun ideas, including dancing down the isles, aimed at getting their staff into the spirit of the event.

Fiona Drew from the store’s commercial department said: “We’ll play music and all the staff will have to start dancing along to the tune. Shopping is normally boring and it’s just all about the fun and enjoyment. It should be entertaining for everyone.”

“It’s great for the store because it’s a big charity event and it gives us a good image. We’ll all be wearing our t-shirts in the week building up to the event.”

The mile will start in Sunderland from Silksworth’s Sports Complex and anyone can take part with distances of one mile, three miles or six miles to choose from.

Sports Relief are also offering the chance for people to take parts in bike rides and swimming all over the country.

The Aquatics Centre will host two Swimathons over the weekend on the Friday and Sunday with swimmers looking to complete the challenge while raising money.

Deputy Manager Robert Dobson said: “We’re happy to be involved in promoting and developing physical activity as it raises awareness for swimming and it’s all for a good cause.”

Participants can choose to swim 1.5km, 2.5km or go all the way and attempt to swim 5km which is 200 regular lengths of a pool.

Dobson added: “We’ve held Swimathons before and they’ve always been well attended in the past. There’s no immediate financial gain for us but there are also long term benefits.

“We believe that anyone swimming prior to the event and practising regularly will continue with it afterwards. It will give people knowledge of our facility and keep people in shape.”


Leave a Comment

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.