Sunderland City 10K has teamed up with Comrades of Children Overseas (COCO) for this year’s sports weekend.
The race, which takes place on May 4, announced last month that COCO has become its 2014 charity partner.
Laura Elliot, Fundraising Manager of COCO said: “Running is very much at the heart of our organisation. When the organisers of the Sunderland City 10K and Half Marathon approached us, we were delighted to be involved.
“This is a hugely important partnership for COCO as it gives us the opportunity to contact a new audience, and tell them about COCO and what we do. Not only will we have hundreds of runners proudly wearing their orange Team COCO vests for us on the day, but the funds they raise will make an incredible difference to our projects.”
The charity, which was set up in 2000 by former Olympian Steve Cram MBE, aims to give children in third world countries a chance for better education, and a brighter future.
The 10K race is hosted by Sunderland Live and has seen a huge growth in interest, with 2,000 runners taking up the challenge last year.
Andrew Lackenby, 20, said: “This is my first time taking part in the Sunderland 10K. I’ve been training and preparing for it for a while now. I’m really excited.”
The event will take place at the same time as the Sunderland City Half Marathon and the Sunderland Live Zip Wire Challenge. It offers runners an achieveable distance, and a realistic challenge.
Chief Operating Officer of Sunderland Live, Chris Alexander said: “It gives people the opportunity to participate in an affordable, welcoming event which is supported by enthusiastic locals along the way, and in many cases, raises thousands of pounds for good causes.
“It’s a fantastic weekend which brings people from all over the region to the city to raise money for great causes and challenge themselves.”
See more about COCO in their promotional video below: