The North East has the second-highest figure of deaths relating to alcohol abuse in the UK despite a drop in booze fatalities nationwide.
Sunderland is one of the cities included in the region-specific report by the Office for National Statistics that states 17.6 per 100,000 males die as a result of alcohol in the North East, compared to 14.7 per 100,000 across England.
The figures were released on February 19, 2013.
Even though the number of fatalities from excessive drinking in the region has fallen from 461 in 2011 to 405 in 2012, the North East is still above the average national figure.
Alice Montgomery is part of a grassroots organisation in Sunderland, Responsible Drinking which works to raise awareness of the dangers of binge drinking in the city.
With regards to the latest figures, she said: “There are nationwide organisations dedicated to telling the public about the dangers of alcohol but it seems not enough is being done.
“People need to be reached at the most local level and that is what we try to do. We are still getting off the ground but we want to be a good influence on the residents of Sunderland and the surrounding areas. More needs to be done to stop unnecessary deaths because of excessive drinking.”