Sunderland AFC has formed a partnership with Cruise which sees the brand become the club’s official suit provider for the Capital One Cup final and in the 2014/15 season.
Cruise will be dressing key representatives of the club for their trip to Wembley for their Capital One Cup final tie against Manchester City.
Speaking about the new partnership, Sunderland AFC’s Commercial Director Gary Hutchinson said: “We are delighted to welcome Cruise to the Sunderland family.
“The Hugo Boss suits provided by Cruise are of an exceptional standard and are highly on trend with this season’s latest cut and will give players and staff a unified and sophisticated appearance.
“The suits will be worn by members of the squad and staff at official club engagements.”
Established in Edinburgh in 1981, Cruise is the largest independent Luxury fashion retailer in the North of the UK.
Cruise currently have a store just off Northumberland Street in Newcastle.
They stock influential designer men’s and ladies wear from a global branded portfolio of over 200 brands including Stone Island, Moncler, Hugo Boss, Cp Company, Gucci and Dolce & Gabbana.
General Manager, Robert Young said: “The partnership with Sunderland is a perfect example of success.
“We are privileged to be a partner to the club for the Cup final and into the 2014/15 season.
“Our collaboration firms a strong bond between football and fashion, both in terms of lifestyle and ambition.
“The image of the club is important and we are pleased to support that through dressing the players and staff.
“From the cup final onwards, Cruise will enhance the presentation of the players and staff to match the dynamics of what is the most important and exciting league in the world.”