The Bridges shopping centre is opening its doors to musicians for the first time by setting up a new busking initiative.
The scheme will see artists from across the country playing music inside the shopping centre in Sunderland city centre.
Both local and national musicians are being given the opportunity to apply to take part in the scheme, which is set to begin in April this year.
The Bridges is owned by Land Securites, a property company which also runs successful shopping centres such as the Trinity in Leeds. The shopping centre in Leeds has already been successful in introducing busking.
Samantha Czwordon-Wright, Marking Executive for The Bridges, said: “The initiative was proposed to us by Trinity, and we thought it was a great idea.
“Sunderland is quite a cool place, particularly in terms of music, and we really wanted to showcase that.
“One of our objectives is to bring some fun and excitement to The Bridges and to create a better atmosphere at the centre. We want to offer a better shopping experience.”
The scheme is still in its early stages but interested musicians can apply to take part online via The Bridges website. Sound clips or video footage must be provided, with the most talented acts being given the opportunity to play within the centre itself.
Ms Czwordon-Wright said: “We’re looking for vocalists, guitarists… if you’re talented and fit the bill, you’re in.”